Sam founded UsTrendy and came up with initial concept. The concept developed after hearing of his friends' career struggles as aspiring fashion designers. Even as talented artists and designers with excellent portfolios, finding viable opportunities for career development in the fashion industry were hard to come by.
This awareness was coupled with the discontent that he shared with many others regarding the traditional practices within the fashion industry, where primarily the fashion elite and media decide the trends and clothing styles for the masses to wear every season.
When he developed UsTrendy, his intention was twofold:
First, to provide aspiring indie fashion designers the opportunity and platform to have their clothing designs seen, produced, and distributed.
Second, to allow the people’s voice to be heard in the fashion industry, where for too long, they've been told from inside the industry what they should be buying.
Sam is the driving inspiration behind the creative direction of UsTrendy. His business savvy and creative skill set draws from his experience in marketing and business development for Citigroup Investment Bank, Fidelity Investments, Mellon Financial, and Congressman Edward Markey.
Sam was named the Boston Magazine's 2011 Most Promising Innovator Under 30 and Mass High Tech's Next Generation of Entrepreneur.
He was first introduced to entrepreneurship while attending Brandeis University where he received an MA in Economics and Finance.
Philip has spent the last 10 years as CFO for 4 venture-backed startups, following a career with public technology companies. He has raised over $80m venture funding and taken two startups from scratch to filing IPO’s. He brings a strong finance, business development, strategy, manufacturing, operations, HR, IT, tax and legal background to UsTrendy. He has significant international experience including establishment and management of operations in Prague, London, Singapore, China, Japan and Hong Kong. He is a CPA, Chartered Accountant (U.K.), BS in Physics from Imperial College, London. He handles the investor relations and funding development for UsTrendy.
Kalee serves as a Senior Associate, focusing on merchandising, marketing campaigns, and designer relations. She has a Bachelor of Science in Textile Marketing from the University of Rhode Island, and studied fashion design in Europe under well established designer Roberto Cavalli. Her life experiences — from sky diving over the Swiss Alps, to sitting on the Cannes Film Festival's stairs, to walking through the Coliseum in Rome — have fed her passion for indie clothing
Joyce establishes and maintains operations procedures, oversees project management, and administers knowledge management processes. She has a Bachelors of Science in Business from Rivier College. She is an exceptional Project Manager with in-depth experience in managing multiple comprehensive projects and her extraordinary commitment to crafting productivity improvement tools and streamlining processes contributes to the success of every project.
Katelyn works with UsTrendy designers on their clothing lines, marketing of their products, and maintenance of their clothing lines. She assists with customer care and customer relations. She also assists with UsTrendy merchandising and marketing efforts. She received her Bachelor of Science Degree in Fashion Merchandising and Retail Marketing from Johnson & Wales University.
Assists with UsTrendy's social media strategy and marketing initiatives. She does the handling of designer relations and interacting with current and prospective designers. She loves to shop online and at thrift stores to discover new independent brands, labels, and fashion designers.