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December 15, 2008 at 11:34 AM
KSWG (Kevätsiivous - wearable graphics) is a young Finnish clothing brand. There is a hint of the Miami Vice balanced with sporty playfulness. The KSWG identity is based on the feeling of the daily products. The inspiration is found in the nearest local stores. This idea is visible in all of the KSWG products: T-shirt prints, ”meat packets” i...
KSWG (Kevätsiivous - wearable graphics) is a young Finnish clothing brand. There is a hint of the Miami Vice balanced with sporty playfulness. The KSWG identity is based on the feeling of the daily products. The inspiration is found in the nearest local stores. This idea is visible in all of the KSWG products: T-shirt prints, ”meat packets” in which the clothing is served and the shopping mall trolley stands where the products are sold. The base camp-store of Kevätsiivous in an old kiosk located opposite to the Turku Railway Station. The whole idea concentrates in the slogan: ”fresh packed uniforms!”
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