UsTrendy’s Trendsetters of the Week: Jessie Khoo

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Jessie Khoo’s amazing taste and extreme knowledge on the fashion world shows in her work. Her memorizing outfits only leave you wanting more. She’s an extremely credible source in the industry. She finds herself experienced as a freelance designer, trend forecaster, and fashion consultant. Get to know her more below.


Who is your favorite social media personality?

Maybe Tash Oakley or Chiara Ferragni

What is your biggest tip for young women hoping to get into the fashion and media industry?

Don’t expect it to be glamorous 24/7. It’s mainly all hard work and a tough skin.

How would you describe your own personal style?

Casual, comfortable and chic

Tell us your summer must haves?

High waist denim shorts, a little bikini and sunscreen.

Coolest place you’ve been?

Cancun, Mexico

Best summer snack?

Acai bowls

Favorite piece of clothing you’d never throw out?

My leather jacket

When did you know you were meant to be in the fashion world?

When I was playing and dressing up my Barbie’s with my next door neighbor at age 7

Something people would be surprised to hear about you?

I’m a Star Trek fan lol

Give us a couple of things on your bucket list?

Travel to as many beautiful beaches as humanly possible, swim with sharks & start my own bikini line.

Check Out Jessie’s Blog

Check Out Jessie’s Instagram


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Trendsetters of the Week: Daniella Grace


Daniella Grace, this gem washed up from the shores of one the many oceans she’s traveled to and into our laps. Her passion and appreciation for life serves admirable. She’s surely a role-model to those around her. Daniella’s great heart and genuine attitude is something special. She’s years ahead of her age and continues to maintain her down-to-earth personality while she spreads her good vibes across the world.

Where’s your favorite place? Why? 

There’s a few… but Maui still tops the list. I love everything about the island. The people, the diversity in scenery, the laid back lifestyle… I have a lot of friends there and it feels like a home away from home whenever I’m there.

What’s on the list of places to travel to next? Recommendations for us that are must sees? 

Well, as I write this I’m in Porto, Portugal as I’ve had plans to visit here for years, but next up I would also love to visit Morocco and the Maldives.

My must sees are:

Byron Bay, Australia.

The Amalfi Coast in Italy.

Capri (a little island off of the Amalfi coast)

Barcelona, Spain.

And of course my home town Lake Tahoe. These are a few of my favorite places.

Something you can’t travel without?

I never travel without a bikini. Haha. No matter where I’m going or what season it is. It’s always a necessity in my travel bag. Also, I never travel without my passport, camera or iPod. I never know when a last minute change of plans might have me off to another location so these items are also a must.

Tell us your summer must haves?

My must haves this summer are:

One Teaspoon jean shorts

Stuart Weizmann Elixer wedges

Kipa Beach roundie towel

And as always coconut oil. I use it for tanning on the beach and for skin hydration. Also I like to put it in my hair to add a bit more shine and hydration as well.

Describe yourself in three words?

Adventurous, Positive, Loving

Favorite food?

Everything Italian!

Best gym activity?

I’m really into TRX lately. You can find TRX bands in almost any gym and you can also buy a pair to take with you when you travel. My personal trainer back home gave me a series of exercises to do when I’m on the go. So this type of workout really suits my lifestyle.

Most influential person in your life?

There’s two. And it’s mom and my dad. They are the hardest working people I’ve ever known and they are extremely caring and generous. I don’t mean to sound cheesy but I’ve always looked up to them since I can remember. And they continue to inspire me everyday.

Something people would be surprised to hear about you?

I own a brewery. Haha. The secret is out now! My sister and I have always been “beer connoisseurs”, and we had been wanting to do something together for quite awhile, so about a year ago we conceived and developed a craft beer line of our own signature beers called, DNA. We wanted to create something that would appeal to women and men both and would emphasize the California lifestyle of where we were born and raised. You can see more on

Give us a couple of things on your bucket list?

To be honest I’ve completed most everything on my bucket list. But there’s still a big one I have yet to check off. My dream is to start a non profit for children who lack the resources for a proper education.

Check Out Daniella’s Blog

Check Out Daniella’s Instagram

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UsTrendy’s Trendsetters of the Week: Rachel Jones

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We live vicariously through Rachel Jones’ exciting lifestyle traveling the world. Not only does her adventurous attitude excite us, but she’s also great with the advice.  She shares how to travel correctly with all the right essentials and where to go. Not sure where to plan your next trip to? Visit Rachel’s blog and find out the perfect destination for you.

You’re a big traveler, where’s your favorite place? Why? What’s next on the checklist?

I love traveling India where I’ve lived for 3 years. From jungles, to desert, and beaches to cities it’s got everything.

When did you first start traveling? Have you always been so adventurous?

I’ve been traveling since I was 19. I would save all year as a nurse assistant and take my summers to travel. I would say I always wanted to travel. I told my parents when I was really young that I wouldn’t stay in Ohio for long.

Who do you typically travel with? Who’s behind the camera in all your photos?

I travel either alone or with my boyfriend. Unfortunately, he can’t come often because he also travels for his job. I either ask people to take a photo for me, or I balance my camera on something and use a self timer.

Most exciting thing you’ve ever done?

I think rafting in the Nile River and bungee jumping there in the same day was my most adventurous day. The rapids were grade’s 4 and 5 and it was exhilarating.

Favorite quote?

“You’re off to Great Places!
Today is your day!
Your mountain is waiting,
So… get on your way!” From Dr. Seuss.. it’s something I’ve always loved.

What’s one thing you couldn’t live without?

Well my phone and Kindle always travel with me, but I think my phone is something I couldn’t live without. With my blog, I have to stay connected to be successful.

You must be well-versed in culture by now, what’s been your favorite so far? Have you adapted any of their beliefs/custom?

Indian culture is unique because it changes so drastically when you move around. The NE is mostly Tibetan Buddhist in culture, and then there are tribal areas, Muslim, and traditional Hindu areas. I haven’t adapted overall, but there are things I have picked up in my belief system.

Most influential person in your life?

I really don’t know the answer to this! I don’t have someone that comes to mind right now. There are people I look up to for sure like my parents and boyfriend, but I’m not necessarily influenced by them as I’ve always kind of beat to my own drum.

Favorite food?

I love pub food. I can’t help myself. Wings and cheeseburgers all the way!

What’s one thing your readers would be surprised to hear? 

That even now after so many flights and travels, I get anxiety before I fly. Not because I’m afraid of flying but the thought of missing connections or getting on the wrong plane (which is basically impossible!)

Check out Rachel’s blog

Check out Rachel’s Instagram

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UsTrendy’s Trendsetters of the Week: Katherine Bator

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Katherine Bator (we’re close enough to call her Kate now) shows off her fun, light-hearted spirit as we get to know her a little more. Her personable responses let’s us see that great Bostonian character embedded in her. Kate stands proud and confident in what she wears. She’s truly an inspiration to the fashion world. Though she’s small in size – don’t be fooled, she can easily finish a carton of ice-cream before you blink.

What is your biggest tip for young women hoping to get into the fashion and media industry?

I would say to stay true to you as cliche as it sounds. As long as you are passionate about what you are posting, your followers will be too. Who wants to post a picture in a dress or pair of shoes that they aren’t confident in just because it is “on trend”, post what you want to post about, and trust me, if you can rock it everyone will want to rock it, too.

What trend do you hope stays around forever or makes a comeback?

I am very much into the off the shoulder top/dress/romper situation that is going on right now! So glad that has made a come back. The overall trend is also one I have happily jumped on board with!

We love our fellow Bostonians, what’re your fav spots?

Oh boy, so many. One of my favorite boutiques is Shake the Tree in the North End. When it comes to gifts for a cocktail party, or for your girlfriend (or for yourself) they have beautiful tops, dresses, perfumes, lotions, and jewelry. My favorite place to grab a chai latte is Caffe Nero. They have a few locations in the city! Thinking Cup is also amazing and I like to get a french macaroon with my chai. My favorite place to grab breakfast is Mother Juice in the Boston Public Market—the overnight oats are AMAZING. My absolute fav spots are my white walls but I can’t tell you where they are, those are top secret. I will tell you this, they are not luxurious locations, there is usually trash on the ground that I have to kick away or edit out of the photos.

What’re your summer must haves?

It has been SO hot in Boston these past few weeks so casual and comfortable dresses are my go to with a pair of Jack Rogers and some sunnies because there is no time for make up in this heat.

Describe yourself in three words?

Little (when I was born my great grandmother said I was “no bigger than a minute”), loving, and stubborn.

Favorite quote?

It’s a tie between “Though she be but little she is fierce” by Shakespeare and “She is clothed in strength and dignity and laughs without fear of the future” Proverbs 31:25. I have prints of both of these.

Biggest challenge you’ve faced?

I am going to go lighthearted with this one, but honestly it is a serious challenge to stick with a white and bright theme on Instagram. There are so many times when I go to an awesome restaurant and I have to ask for a white napkin, true story, so that I can take a picture of my food on the white background and post it. Most of the time I just say to heck with it and eat my food and don’t post about it!

What inspires you?

For my blog I love to turn to Pinterest, other Instagram accounts, and the world! I love finding beauty in something that may not seem so beautiful at first glance. I love photography and love practicing by taking pictures of nature (which is funny, because I never use the photos since they don’t fit in my white theme on Instagram). I have to also say my parents inspire me since they are doing what they love, and specifically to my dad who is the original Prep of Boston and my biggest fan (I am his biggest fan, too).

Salty or sweet?

Sweet. Salty. No salty and sweet. But really, if I had to choose, probably sweet. However, I had a tonsillectomy in June and ever since then sweets taste terrible…so, right now, salty but not by choice. I am known for being able to down a pint of ice cream like a champ. Grab me some Half Baked by Ben and Jerry’s and I will race you to the bottom.

Something people would be surprised to hear about you?

I actually studied nothing to do with business/marketing/fashion/communications in college. I studied Child Studies with a specialization in Infants and Toddlers. I want to be a mom. (If you were in any of my college classes you know that the way I introduced myself on the first day of class went a little like “Hi. My name is Kate. I want to be a mom. I want 16 children.”  I already have my children’s names picked out but I can’t tell you what they are so that my sister doesn’t steal them first).

 Check Out Kate’s Blog

 Check Out Kate’s Instagram

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Trendsetters of the Week: Sarah Tripp


Sarah Tripp’s great spirit and sophisticated stance towards both fashion and life leaves her lipstick marks on our cheek. A confident women with fantastic curves continues to prove society wrong with her flawless style and endless wisdom. She admirably promotes a healthy, positive lifestyle that we hope all of you can too enjoy.

How would you describe your own personal style?

My style is a mix of feminine, modern, and trendy, all while staying true to myself and most importantly my shape.

What inspired you to start your blog and social media accounts?

I started my blog shortly after returning from an internship at a fashion forward ad agency in Manhattan! I’ve always had such a love for fashion, but it wasn’t until after living in NYC that I realized how special one’s personal style is! From there, I wanted to showcase mine for the world to see and be inspired by! It first was a passionate project that later turned into my now career.

What advice do you wish you’d gotten early on in your fashion career?

When I first started blogging, I was a bit nervous about straying from trends and what’s popular. But as I continued to blog, and continued to grow, I realized that everything about a fashion blog is supposed to be about what works best for you and your body shape! I wish I would have had the confidence of sharing how important loving yourself and your own style is above all else when I first started blogging.

What’s your go-to article of clothing that you’ll never get tired of?

My go-to is easily a dress. It’s so easy to dress up or down… and throw on with no makeup to run errands, while still looking put together.

Who are some of your career heroes?

I’ve always looked up to Reese Witherspoon because she’s such a successful, independent woman. As of late, I absolutely love Ashley Graham! She was the first plus-size model on Sports Illustrated and her body positive messages are helping women all over the world love themselves.

What are your hopes/future plans for your blog/social media influence/work?

I hope to keep pushing myself to grow and expand! I’m going to New York Fashion Week this coming September and it’ll be my first time attending shows! I’m excited to meet other inspiring bloggers and hope to continue to inspire others.

What’s the biggest challenge you’ve faced as a trendsetter?

My biggest challenge is overcoming Internet haters and people who try to tear others down. Most of the time at this point, I can brush them off. But sometimes, it hurts! I’m still a real person with real feelings and I think people forget that sometimes. However, one of my favorite bloggers, Emily Gemma, always says “If you don’t know them personally, don’t take it personally.” It helps to remember that.

What’s a typical day in your life?

I wake up around 8am, post a blog post, and head to the gym or SoulCycle around 11am. After, I spend most of the afternoon answering emails, chatting back and forth with brands, and planning my instagram posts. After dinner, I either spend time with my husband  {we are currently binge watching The Americans} or head to an event! Those vary, but usually have to do with the launch, or re-launch, of a brand! I love getting together with other bloggers at these events and networking. All in a days work! Since we just moved to San Francisco a few months ago, my husband and I spend a lot of our weekends exploring our new city!

Favorite quote?

No amount of money can buy you style. Having good style takes thought, creativity, confidence, self-awareness, even sometimes a bit of work.” — Sophia Amoruso  

What’s one thing your readers would be surprised to hear?

I’m actually an introvert. I love my own tribe, but I seriously have to take deep breaths before going to events and meeting new people! It makes me extremely nervous, but I always enjoy it once there! I’m definitely a girl who would much rather spend the night eating ice cream in bed with a good movie and my husband.

Check out Sarah’s Blog

Check out Sarah’s Instagram

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Fashion Blog

Consider yourself an indie fashionista? Want to know just what’s trending in the fashion community? Looking for some stylish inspiration? You’ve come to the right place. Stay on the cutting edge of the independent fashion community with the style-wise content flowing at the blog. Visit the blog to browse articles, find like-minded resources and boost your overall fashion game to the next level.

So what can you expect to find on the UsTrendy blog? The ultimate source for fashion news, style tips, fashion resources, events and finding more cool fashion sites, fashion blogs for women feature a wide array of content to keep you entertained (and your stylish best). Check out an interesting array of interviews with fashion industry innovators from all around the world—like the UsTrendy Trendsetters of the Week for exclusive peeks at what it girls you love are loving, creating and craving when it comes to style. Want to know more about the brands you’re coveting? On the UsTrendy blog, you’ll also find amazing Behind the Seams profiles of cool boutiques and designers, so you can get a behind-the-scenes look at how and why your most-loved looks are made.

Whether you’re looking to learn more about your favorite fashion communities, you want to discover cool fashion news or you want to find new ideas for styling yourself, it’s easy to get inspired with a visit to the fashion blog. Check the blog regularly for your fix of an awesome mix of fashion tips, exclusive interviews and profiles and independent fashion community resources, the UsTrendy style blog is your go-to source for all the essential info a smart fashionista needs to know.

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