Trendsetter of the Week: PMS Bites

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PMS Bites is a fellow start-up based in Boston, and what it has to offer certainly relates to an even more massive clientele. Any woman around the world can agree the company’s delicious treats are the answer to their long-awaited prayers. The “gluten-free, vegan, and all-natural” delights are created specifically for that pesky time of the month when cravings for just about any type of food-as long as it’s covered in sugar, of course-are at an all-time high. Ingredients range from yummy pecans, almonds, and coconut. We kid you not- a business idea so genius that it even made its debut on Shark Tank! Get to know more about PMS Bites below, and check out what else they’re helping cure!

-What was the motivation behind this killer business idea?

Since I was 11, I would get horrible PMS, and I just accepted it as a way of life. I didn’t realize just how much it affected me until I started to record how each day was going. When I did that, I noticed a consistent trend: most of my bad days were around my PMS time. I looked for multiple remedies, but cravings were the worst. I started to experiment in my kitchen and make a healthy dessert that was just for me during that time.

-What are your hopes/future plans for the business?

PMS Bites are available online for women and delivered to our door the week we need it most. You can customize it! I want women to have a little sweet relief each month.

I am expanding products and product lines as well. My parent company name is: Everything Bites. Product lines include: Nausea Bites, Insomnia Bites, Stress Bites, Hangover Bites, Diet Bites, and Menopause Bites.

-If you could go back and give your teenage self advice, what would you say?

Stop second guessing everything. Believe that you have the power to design your own life, understand what you want, and go get it.

-Any cool beauty/fashion advice you’ve been given recently?

Yes! Women of all ages and sizes have cellulite. It drives us all nuts. Every morning I wake up and dry brush my skin in circular motions up to my heart. Then I jump into a cold shower and then alternate it from hot to cold. I take a loofah and again rub my legs and arms in circular motions toward my heart. Then I moisturize with grapeseed oil. I also hear that eating gelatin helps!

-What has been the highlight of your business venture so far?

Airing on the season 7 finale of Shark Tank! It was by far one of the best experiences of my life. So many amazing opportunities and sales have come from it, and I am forever grateful.

-Do you have any cool hobbies/other organizations that you are apart of?

I weight lift at Beantown Bootcamp and box at Title Boxing North Station.

♥Hungry? Us too. Check out PMS Bites here!

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UsTrendy Trendsetter of the Week: Squeeze Juice Company

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It’s not a coincidence that your Instagram feed is filled with gorgeous, toned models displaying their designer handbags on one hand and juice smoothies on the next. Juicing has rapidly become one of the hottest trends and for obvious reasons: they are detoxifying, energizing, and the unique recipes ensure you do not get bored of the same old thing. Fulfilling every Bostonian’s juice and smoothie needs is Squeeze Juice Company, a new venture that is keeping you healthy with their delicious drink formulas. They even have killer Acai bowls -must we say more! Squeeze is now conveniently located in more than four places all over the city with no plans of slowing down. We caught up with the owners to find out how they started the business and what keeps motivating them every day-besides their amazing treats, of course.

What inspired you to get involved with nutrition?

Sasha-One motivating factor is that my father struggled with controlling his diet and weight his entire life, part of which contributed to his cancer and passing 4 years ago, so when I had the opportunity to get involved in a business that gave people access to healthy alternatives in a way that they could enjoy, it was a perfect fit.

Raquel-My inspiration first began with food. Being 100% Portuguese, food is the center of our culture. It always intrigued me (and sometimes made me gag, ha) that my mother and grandmother had all of these concoctions of home remedies from how to relief an upset stomach or a sore throat to curing a cold and other ailments. I truly believe that food is medicine and the quality of food consumed not only directly influences your health, but your state of mind, emotions and consciousness.  Eating clean and making whole foods a part of your every day lifestyle will help you feel better, look better and simply be better. That positive self-image will shine through no matter what you wear. “Happiness and confidence are the prettiest things you can wear” and I find that to be so true.

 What is the best nutrition advice that you have been given?

Sasha-Don’t eat anything if you can’t read or understand what’s listed in the ingredients.

Raquel-I would say the philosophy about food that I learned while taking my health coach certification through the Institute for Integrative Nutrition (IIN).  It’s the notion of primary and secondary foods. Everything we consider as a source of nutrition is a secondary source of nourishment. The foods you eat are secondary to all the other things that primarily feed you. Relationships, hobbies, career, spirituality, your movement/exercise…are the things IIN calls primary foods. What we consider today as nutrition is just a secondary source of energy.  Of course, the quality of food we consume is very important for many reasons but it’s also important to look at other facets of life that “feed” you.

What is the mission behind squeeze?

Raquel-We exist to design thoughtfully crafted, great-tasting, nutritious, juices, smoothies, acai bowls and other light bites from premium ingredients that you can pronounce; developed with integrity, passion and purpose for the lives we live. We’re about promoting health as a lifestyle rather than a quick fix fad diet.

 Are there ways for people to have a healthy diet in an affordable way?

Sasha-It’s about living within your means. It’s important to put more value on nutritionally dense food rather than foods that act as fillers with little to no nutritional value.

Raquel-I think so. It may require planning and budgeting but there are definitely ways. Planning meals and cooking at home more often is not the reality for many people therefore if there is a place you frequent, chat with them about any specials, discounts and/or a customized snack or meal that meets your nutritional requirements and your budget.  For example, if someone has $6 to spend on a smoothie, we could customize one to fit their needs.

What are some cool things that are ahead in terms of product offerings?

Raquel-I would say the light bites we make in house. We’re making superfood truffles and energy bites with almond meal left over from the almond milk we make in house. What was once tossed is now being utilized for a nutritious and pretty tasty snack.  People seem to love them so that makes me very happy.

 Why Squeeze?

Sasha-We have a great relationship with Equinox and their management therefore a few years back when they needed an operator to manage their juice bars, it worked out. Coming from the hospitality industry and having a passion for quality food and craft beverages, we figured we could bring a great culinary experience to this space.

What is the biggest challenge you face in creating products for squeeze?

Raquel-This is a tough one.  I love creating so product development really excites me.  I don’t really perceive it as a challenge but I will say that I do need to be mindful of ingredient costs.  It’s very easy to create very expensive smoothies, juices and acai bowls.

 What advice would you give for aspiring entrepreneurs in the nutrition field?

Sasha-Make sure you have a plan before starting a business.  A great idea is starting point but not necessarily enough to be successful.  You need to proceed with patience and a great team because success takes time and it’s very difficult to do things alone.

Last words?

Raquel-I’m really excited about the future of Squeeze. We currently operate 3 locations in the Boston area within Equinox and plan to open at least 5 additional locations outside of the gym setting.

Sasha-We’ve been ramping up over the last three years and have plans to come on strong in 2016 so watch out for us!

♥View the menu and find out more about Squeeze here!

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UsTrendy Trendsetters of the Week: Kelsey White

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Kelsey White gives us so much style envy and inspiration, and we’re not just talking about her perfect balayage. This cool California gal is fast becoming a fashion icon and she definitely has our attention. Find out more about her below!

-What inspired you to start your blog/social media accounts and what do you think sets your blog apart from other style blogs?

 It all started with the gram. In college, I was working at Planet Blue in Malibu where we had a store Instagram and employees shared their outfits everyday. I received a lot of feedback on my style and started implanting it into my personal account @kelsey_white.

A few years later, I was promoted to Social Media Manager at Planet Blue headquarters, where I explored more of my influential potential.

My best friend at the time created Something Beachy for me as my birthday present in 2015 and pushed me to move forward with it – and I’m so glad for that push!

Since then, my blog has been growing at a fast pace – it’s really rewarding and exciting!

There are so many amazing fashion blogs out there – I still have a lot to learn since I am still new to the game. I think Something Beachy is set apart from other blogs because I portray an easy, California vibe. 

When I’m shooting outfits, I always have a feeling in mind. I want it to be more than “This is my OOTD”. I hope to create inspirational content with brands that align with my aesthetic and personal style.

-Where are your favorite places to chill out in your city? 

The beach of course!! The perfect day is going to Malibu Farm on their pier then hanging on the beach at 1st point.

 Some other favorite spots on the Westside: Gjusta, The Butcher’s Daughter, Scopa, Ingo’s Tasty Diner, Santa Monica Stairs, Montana Ave, FIG at the Fairmont.

-What is one thing that people would be surprised to hear?

I am obsessed with One Direction.

-From whom/where do you get the most style inspiration? 

Instagram accounts: @vibes @apatchofskye

Magazine editorials


While traveling

 -Whats the coolest beauty/fashion advice you’ve been given recently? 

Put coconut oil everywhere!!! 

-What trend do you hope stays around forever or makes a comeback?

Chokers, I still love them and probably always will.

-What your hopes/future plans for your blog/social media influence/work?

I hope to grow my blog and continue to work with exciting brands.

♥View Kelsey’s Blog

♥View Kelsey’s Instagram

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UsTrendy Trendsetters of the Week: Jessica Ann Kirby


Even though blogger, Jessica Kirby travels to amazing locations around the world and has called two major fashion destinations home, she decided to make her base in Newport, Rhode Island. Living in one of America’s most charming coastal towns definitely provides blog worthy photo shoots, and it’s clear Jessica takes full advantage. What we love even more is her minimalistic, sharp style that is inspired by her love of outdoors and the beach. Get to know more about Jessica Kirby below!

-What is the one thing you could go back and tell your teenage self? 

Don’t sweat the small stuff.

-What your hopes/future plans for your blog?

 I want my site to be a place my readers and followers rely on for style inspiration, travel ideas and advice and unique lifestyle content that’s aspirational and relatable.

-What trend do you hope stays around forever or makes a comeback?

 I will forever love skinny jeans.

-Who is your favorite social media personality?

I’m a huge fan of Amy Stone (@amy_stone). She has an incredible eye and her content is always so beautiful and well curated.

-Whats the coolest beauty/fashion advice you’ve been given recently? 

I watched the documentary called Iris about Iris Apfel recently. Everything she said in that film really resonated with me. Her approach to style and to life is to do what makes you happy. Wear what makes you feel good. Don’t play by the rules. I really believe in wearing what makes you happy and feel confident.

-What is one thing that people would be surprised to hear?

 I played on the men’s hockey team in high school.

-Where are the cool places to hang/party in Newport?

 In the summer I am ALWAYS at the beach or somewhere swimming. I love to get a drink (margarita) at Perro Salado outside on the patio or sit outside in the Wharf at the Black Pearl.

-Last but not least, any UsTrendy designers/looks you’re really digging at the moment?

I’m in vacation/spring mode right now so I love this white lace playsuit and this cutout one piece.

♥View Jessica’s Blog

♥View Jessica’s Facebook

♥View Jessica’s Instagram

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UsTrendy Trendsetter of the Week: Katya Bychkova

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Russian beauty, Katya Bychkova’s sense of style comes with a strong lesson in history. She teaches us not to take our freedom of fabulous taste and diverse clothing store options for granted! What we love most about Katya is that she allows her rich heritage to influence her vibrant wardrobe and confident attitude. Discover how she got her start in blogging and is living her American dream with our interview below!

-Who are your biggest muses/inspirations?

I love what Coco Chanel and Audrey Hepburn brought into fashion. I’m in awe of their original styling ideas and exquisite taste in clothing. Speaking of pin-up role models, I love what Dita Von Teese is doing. She emphasizes her natural beauty (look, for instance, at her paper-white skin that never sees the sun) and isn’t afraid to look dated. In fact, whatever she wears immediately becomes super trendy as she has what all style icons are famous for, a unique sense of what works specifically for her.

-Where did you get the motivation to start a vintage-style blog?

I started blogging in Russian when I first came to the U.S., but I always knew it would only work out if I wrote in English. I took a corporate job for a couple of years to learn the language and eventually realized that I was confident enough to start pursuing my American Dream and blog in English. That’s how Style Sprinter blog was born.

When it comes to my style, it is not exclusively vintage. In fact, I was afraid of purchasing any used pieces until last year, when I explored Buffalo Exchange. For Russians, wearing previously owned clothes is not a typical thing to do, as prior to 1993 there were no couture or high quality clothes—people wore all the same pieces created in communist factories. It took me years of research and experimentation to start truly appreciating vintage pieces. I was also hooked on the idea of recycling clothes as opposed to throwing them out. In other words, yes, I finally found my way to the world of vintage.

-What is the one thing you would go back and tell your teenage self?

I would tell my teen self to believe in herself. It took me a long time to realize that there are different standards of beauty and that one doesn’t need to be affected by other people’s opinions. Unfortunately, I didn’t realize this when I was in my teens. When I was 14, my parents tried signing me up for modeling school and I remember one of the judges saying, “What the heck is she thinking? She is too short to be a model” (well, Russians are sort of known for being rude). I got accepted to the school anyway, but those hurtful words stayed with me for a while. I guess immigrating to America has helped me to find myself and to realize that there is a different type of “beautiful” for everyone. Not to mention that it’s not important to be beautiful if you want to be happy. I am glad I understand this life lesson now that I’ve just turned 30.

-What are your hopes for your blog?

One thing I’ve been planning for a while is to start translating my blog into Russian. I am a native speaker so it should not take a lot of time, but I need to make some technical adjustments prior to launching a Russian version. I am also planning on starting a YouTube channel. It’s much easier to explain how to apply makeup when you actually see it, so I am definitely looking into it.

Finally, I’m looking forward to connecting even more with my readers on social media. I love chatting with like-minded people over Instagram, Twitter, and Facebook, and I definitely make sure to respond to every request I receive.

-How would you describe your personal style?

It’s feminine and sophisticated, but also affordable and fun. As I mentioned before, there are definitely Russian influences in my style as it’s a part of my culture and who I am. Also, as a New Yorker, I have to say that my wardrobe is very functional. I can easily transform most of my pieces from day to evening and night.

-What are your favorite hangout spots in NYC?

I love eating out in restaurants that serve organic and local food. That’s why ABC Kitchen is one of my favorites. I also don’t mind a good Korean restaurant and I have a few favorite spots in K Town. When it comes to parties, it all depends where the action is. I’ve been invited to so many events that sometimes I can’t keep track of them all.

-Does your Russian background influence your style/inspirations?

Yes, definitely! However, I started embracing my ethnic background only recently. When you’ve grown up in post-USSR Russia where any European or American clothes are very rare, the last thing you want is to wear something Russian. It’s too close, and that is why it’s not too cool. However, when I immigrated to the United States, I became more nostalgic and I don’t at all mind having some Russian influence. For instance, I love styling Russian scarves—they are gorgeous!— and jewelry. My iPhone case features a typical Russian print and—yes!—I did wear a Russian Doll costume this Halloween.

-What’s the coolest beauty/fashion advice you’ve been given recently?

The biggest beauty revelation for me was that I finally started using Botox. All the women in my environment have been using it for years, but I was the one who always found excuses to postpone using it. I was thinking that my face would look frozen and unnatural and I tried to avoid it at any cost. When I finally agreed on a procedure, I was upset with myself that I hadn’t started using it earlier. After injections, my face looks like my former self—but with no wrinkles. Botox was indeed the biggest revelation of 2015.

When it comes to styling, I recently saw a YouTube interview with Anna Wintour where she says she would wear any color except all black. To be honest, I’ve often been an all-black sort of girl. Of course, there is absolutely nothing wrong with wearing all black (in fact, it is a uniform for many people working in fashion), but I decided to give Anna’s advice a try and never regretted it. Yes, a lady in black looks mysterious and chic, but it is too easy to get too many dark-colored pieces in your wardrobe. So far, I love my color experiment and recommend it to anyone else who believes that black is NOT the new black.

-Any cool places you’re traveling to soon/any destinations you’re hoping to visit?

I recently came back from a long vacation to the Dominican Republic and Belize, and this trip motivated me to put together my ‘Dream Vacation List.’ If you don’t mind, I’ll share it with you. Number one on my list is Japan. I am fascinated by Japanese culture and traditions. It’s not a nearby destination, but I hope to be able to get there sometime and get the full Japanese experience. The second country on my list is France. I grew up reading French literature and exploring visual arts by the French masters. Culturally, I do believe that France is the capital of the world and I am dreaming of living there for an entire summer at least once in my life. I just started learning French so I feel that my dream is not as far away as it might seem. Finally, as I got the gist of ecotourism in Latin America and loved it, I would love to continue exploring that region. Costa Rica, Ecuador, and Peru are the countries I am craving to visit the most.

-Last but not least, any UsTrendy designers/looks you’re really digging at the moment?

I love minimalistic and feminine pieces by Quontum and lace dresses by Styled In London. In general, I am a dresses kind of girl and love the fact that UsTrendy features many fantastic dresses to suit any taste.

♥View Katya’s blog

♥View Katya’s Instagram

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Consider yourself an indie fashionista? Want to know just what’s trending in the fashion community? Looking for some stylish inspiration? You’ve come to the right place. Stay on the cutting edge of the independent fashion community with the style-wise content flowing at the blog. Visit the blog to browse articles, find like-minded resources and boost your overall fashion game to the next level.

So what can you expect to find on the UsTrendy blog? The ultimate source for fashion news, style tips, fashion resources, events and finding more cool fashion sites, fashion blogs for women feature a wide array of content to keep you entertained (and your stylish best). Check out an interesting array of interviews with fashion industry innovators from all around the world—like the UsTrendy Trendsetters of the Week for exclusive peeks at what it girls you love are loving, creating and craving when it comes to style. Want to know more about the brands you’re coveting? On the UsTrendy blog, you’ll also find amazing Behind the Seams profiles of cool boutiques and designers, so you can get a behind-the-scenes look at how and why your most-loved looks are made.

Whether you’re looking to learn more about your favorite fashion communities, you want to discover cool fashion news or you want to find new ideas for styling yourself, it’s easy to get inspired with a visit to the fashion blog. Check the blog regularly for your fix of an awesome mix of fashion tips, exclusive interviews and profiles and independent fashion community resources, the UsTrendy style blog is your go-to source for all the essential info a smart fashionista needs to know.

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